A multi-billion dollar mistake you don’t have to repeat
Summary: This is the story of how Blockbuster failed to adapt to change. Blockbuster is a classic example of a once-dominant industry leader failing to adapt to new technology and market trends. Blockbuster opened its first video rental store in Dallas, Texas in 1985 and grew from that single store in Dallas to a chain of 9,000 locations during the coming two decades. But mistakes, such as declining to acquire Netflix when it was just a startup, led the company to go bankrupt and close almost all of its stores. Blockbuster was the largest home video rental company in the world but David Cook and his leadership team failed to adapt to the disruption of streaming.
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