BECOME A
START WITH WHY LEADER
Clarify your why and connect it to your people’s daily work
Step 1
Get access
Step 2
Get the tools and templates
Step 3
Implement clarity,
reap the rewards
Is Your Organisation Struggling With:
Unclear priorities
Slow time to market
Disengaged employees
Decreasing profits
Missed opportunities
Disloyal customers
Then this course will help you clarify your why and lead with purpose.
Why Lead with Why?
Did you know that organisations with high levels of clarity of “why” show higher profits than other organisations?
When individuals within your organisation understand the underlying purpose behind their actions, their motivation and engagement increase and profits follow. Astonishingly, global studies reveal that only 7% of employees in the average organisation comprehend the “why,” leaving a staggering 93% uncertain of their purpose.
When your people understand “why”, they will make better decisions, align their work with the vision and help you reach your goals faster.
Take the first step towards transforming your organisation into a purpose-driven powerhouse. Book a workshop and harness the extraordinary potential that lies within.
Introducing our comprehensive course on “Leading with Why.” This transformative program is designed to equip you with the knowledge and skills to unleash your organization’s full potential.
How to Lead with Why
Step 1
Book a workshop
Step 2
Learn how to lead with why
Step 3
Improve the why
What an Unclear Why Cost You!
Discover the costs of an unclear why and unlock your business potential. An unclear why leads to directionless decisions, disengaged employees, disloyal customers, missed opportunities, lower sales and difficulties attracting top talent. Don’t let an unclear why hold your business back – clarify your why and unleash your true potential.
What You Get in This Course
In this course, you will get access to the BIG Framework® Start With Why Model. This connects your strategic vision with day-to-day execution and helps you reach your goals in record time over and over again.
You will also get access to tools to help you delegate the detailed implementation of the BIG Framework® Start With Why Model, to ensure success.
We cover the following topics:
- The business case for improving clarity of why: Understand the reasons why organisations should enhance clarity of purpose and the benefits it brings. Learn how to build a persuasive argument supported by data to drive the need for improved clarity of purpose within your organisation.
- The Start With Why Model explained in-depth: Gain a comprehensive understanding of the Start With Why Model and its principles. Explore how starting with the “why” influences decision-making, communication, and organisational culture. Apply the Start With Why Model to inspire and engage employees and customers.
- Mission, vision, core values, and their interaction: Clarify the organisation’s mission, vision, and core values and understand how they shape its identity. Learn techniques for articulating and communicating these elements effectively.
- Identifying and prioritising business opportunities using BOS: Discover methods for identifying and evaluating business opportunities using the Business Opportunity Spectrum (BOS). Prioritise opportunities that align with the organisation’s purpose and vision.
- Clarity of goals and getting started with OKRs: Develop clear goals that align with the organisation’s purpose and strategy. Learn to define objectives and key results (OKRs) as a powerful goal-setting framework. Cascade goals throughout the organisation for alignment and accountability.
- Connecting strategy to everyday work in teams: Bridge the gap between strategy and day-to-day work within teams. Translate strategic objectives into actionable tasks and projects. Enhance communication, coordination, and collaboration to align team efforts with the overall strategy.
- Combining Start With Why with agile frameworks: Integrate the Start With Why approach with agile methodologies and frameworks. Understand how purpose-driven leadership enhances the effectiveness of agile practices. Create synergy between purpose and agility for organisational success.
By understanding these topics, you’ll be equipped to lead with purpose, align strategy with everyday work, and foster an engaged and successful organisation.
In this course for leaders and top executives, you will learn:
- How to establish a clear path from your higher-level purpose and prioritised business opportunities to specific quarterly goals and further extend it to the everyday work of teams.
- How to initiate the improvement of purpose, including effectively delegating implementation details and selecting the right individuals to assist you.
- How to understand and utilise the Start With Why Model in more depth.
- Leadership tools that empower you to track, control, and steer the connection between strategy and execution.
- Understanding the types of teams needed to maximise the effectiveness of “why”.
- How to ensure the strategy cascades down to agile teams and integrates with their backlogs.
- Techniques for effectively communicating and reinforcing the “why” to inspire and engage employees.
- Techniques for aligning individual goals and performance metrics with your organisation’s purpose.
- How to continuously measure, evaluate and refine the clarity of your organisation’s purpose for ongoing relevance and effectiveness.
By acquiring these skills, you will be equipped to drive organisational success by aligning purpose with execution and fostering effective collaboration within teams.
When you sign up for the course, you will get access to our learning platform, including:
- A Start With Why Model
- Templates & examples
- Educational videos
- Articles
- Roadmap
- Course completion badge
Starting with why is important for everyone, with an extra importance for
- Leadership teams
- Business owners
- Top executives
- Sales and marketing leaders
- Unit or business area leaders on any level
- Product leaders such as product managers and other product leaders including offering and product packaging leaders
- And you, if you want to influence your leaders to do the right thing, and clarify the why
The course is also great for roles who advice and help leaders, such as:
- Change leaders
- Agile coaches
- Management consultants
- Program managers
- And more!
There are no formal prerequisites.
However, the more experience you have leading teams and organisations, and/or advising those that do, the more you will get out of this course.
We also recommended that you take the Start With Why Masterclass before you take this course, as well as the Start With Why Assessment.
There are no organisational pre-requisites and all organisations will benefit greatly from the Start With Why Model. However, team-based organisations using some kind of agile framework will likely benefit even more. For the ambitious we recommend Simon Sinek’s book Start With Why and John Doerr’s Measure What Matters shortly before, during or after this course.
BRIDGE THE GAP BETWEEN STRATEGY AND EXECUTION AND REACH YOUR GOALS IN RECORD TIME
The #1 key to success
Starting with why has an enormous impact on people, customers and the overall business. Where there is clarity of why, we find motivated employees and satisfied customers. When the why is unclear or fuzzy, customers and employees disengage and profits soon decreases.
Did you know that an unclear “why” and a lack of alignment is the #1 obstacle between strategy and execution, according to leaders across the world? Did you know that 93% of workers across the world do not understand their organisation’s purpose so they and what they can do to help fulfil the mission? Did you know that high-clarity organisations show double the profits compared to low and average-clarity organisations?
Many business leaders and organisations struggle with executing strategy and have a hard time creating clarity. Is this true for you too? If so, you are not alone. It can be both difficult, frustrating and take much longer than you want.
But it doesn’t have to be this way. There are concepts, practices and methods you can follow to create much higher levels of clarity and bridge the gap between strategy and execution fast and efficiently, so that you can reach your goals in record time over and over again. The model is simple. Others have done it, and you can too.
BIG Framework® Start with Why model is a simple step-by-step system full of valuable lessons, examples, practices and templates. Simple does not always mean easy, but simple and practical is a great place to start.
Because we believe in results and real action, the BIG Framework® Start with Why model brings your organisation on a clear path all the way from defining your purpose to today’s and tomorrow’s hands-on goals and actions. To be successful, clarity on purpose and direction are must-haves but not enough, we must also make it easy for our people to understand what the practical, daily consequences are.
This means we cover the full path from mission, vision and core values, to identifying and prioritising business opportunities and converting these into tangible medium and short-term goals. We will show you how to connect tried and proven practices such as:
- Vision casting
- OKRs (objective and key results)
- BOS (business opportunity statements).
- and more
into a practical and simple-to-use connected system that creates clarity of why that works well with modern ways of delivering such as agile ways of working or innovation models such as the lean start-up. Your mission will be clear and deliverable, enabling both innovation and delivery.
As a leader, you know you cannot wait for perfection before you begin. BIG Framework® Start with Why aims to provide you and your co-leaders, consultants and advisors with enough knowledge to begin releasing your full potential.
BIG FRAMEWORK
We dream of a world full of healthy organisations. By healthy we mean purpose driven leaders who inspire employees who serve happy customers.
In order to achieve this dream, we believe it’s important to look at the facts, and learn from the best.
START WITH WHY
We believe it is essential for any organisation to have inspired employees that have a clear purpose. We also believe in communicating purpose, respect and value to customers and other stakeholders. We believe your why should be the basis for everything you say and do.
We believe that creating clarity of purpose, clarity of “why”, for employees and customers will create healthier, kinder and more profitable organisations and businesses. Since we don’t just believe, but also learn from the best and look at the facts, we know this belief to be true.
Primary results
As you clarify your why, you can expect the following results:
- Highly inspired, happy and motivated employees that focus on fulfilling strategy, reach clear goals and spend less time on wasteful tasks that add no or little value.
- Profitable & engaged customers, increased sales, lower customer acquisition costs and lower attrition are some of the benefits of a clear customer why.
Secondary results
As you realize the above results, you can expect secondary, indirect, “knock-on” results:
- Higher predictability, due to sharper focus
- Shorter time to market
- Higher productivity, due to removal of unnecessary work
When people are more focused and say no to low-priority work, you get more output faster where it really matters. You get these results without having to change a single thing about how you do things, or how you operate. Amazing, isn’t it? This does not mean that you should not change how you operate, of course. Our point is that starting with clarity of why will improve your results faster for a smaller investment, meaning it is always the best place to start.
HOW TO MEASURE, HOW BIG RESULTS CAN I EXPECT, AND HOW SOON WILL I SEE THE RESULTS?
How to measure?
There are many ways. The BIG Start with Why model has recommendations, examples and case studies on how to define and measure results that will get you started. Don’t worry about this, there are simple and fast ways to measure that help you get started.
How fast?
Some of these results will happen quickly, some slower. As an example, when we measure the clarity of why on a scale of 1 – 10 scale most organisations get an average of between 2 and 5 from their employees (we have never seen higher than 5 and more often closer to 2 than 4). As for the speed of improvement, we have seen clarity of why improve from 0.5 to 7.5 in just two months, so improvement can happen both sharply and quickly. Other results take longer.
The impact on your profits
Did you know that low-clarity organisations show around half the profits when compared to high-clarity organisations? This means that if you are a low-clarity organisation (most are), there is an opportunity to double your profits, which enables you to free up more money to invest in the future. The corresponding is true for non-profit organisations.
We cannot promise all benefits will happen quickly, or that clarity of why is the only thing you will need. However, starting with why, and creating clarity is the first and only possible beginning of a journey.
Let’s get started.
